Red Dot «Best of the Best» for Scewo Bro

Scewo Bro is not only awarded with a prestigious Red Dot but also with the highest rating «Best of the Best». A report about the award ceremony and the significance of this award.

Tabita Rüegg – 08.07.2019

Scewo Designer Pascal Trachsler and Thomas Gemperle

Raise the glasses!

What a first half-year 2019! We just stepped on to the stage in Essen, Germany, and proudly received the “Red Dot Best of the Best” trophy. One thing that makes us especially happy is that as of today we are allowed to stick the renowned small red dot on our Bro.

In 2019, the Red Dot jury awarded only 1.5% of the entries with the Red Dot “Best of the Best”. We are among the winners because: “The electric wheelchair Scewo Bro differs itself from well-known paradigms. It offers people with disabilities new possibilities. Steps are no longer an obstacle, since it climbs them with ease. The structure is clear and concise. With its sporty-elegant design, it fits seamlessly into any environment. Further impressive features: its seating comfort, the adjustment of the seat height as well as the easily understandable interaction via joystick,” the Red Dot jury explained.

From now on you can also find our Bro in the Red Dot Design Yearbook, online and in the Red Dot Design App.

What the CEO of Red Dot says about our award

«The Red Dot «Best of the Best» award is an extraordinary honor. Only a very small percentage of the products that were entered receive this award. It is the deserved recognition for a great design achievement and proof that the award-winning companies are among the best in design. Consumers can rely on the first-class design quality of the award-winning products because they have been tested and selected by an experienced jury under strict evaluation criteria.»

– Prof. Dr. Peter Zec, CEO Red Dot

Dr. P. Zec, CEO Red Dot
Dr. P. Zec, CEO Red Dot

About the Red Dot Design Award

With over 18,000 entries, the Red Dot Award is one of the world’ s biggest design competitions. In 1955, a jury met for the first time to evaluate the best designs of that time. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted “Red Dot” award is an internationally renowned label for outstanding design quality. Red Dot presents the award winners in the yearbooks, museums and online. Further information can be found here.

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